Allison Keisman is an accomplished entrepreneurial, profit-driven ecommerce marketing veteran, visionary, leader and digital startup specialist who has been apart of the Silicon Alley tech scene since 1996.
Allison has always been passionate about identifying market opportunities, solving real world problems and improving upon the status quo by disrupting old school industries with technology and incubating startups.
Her career in traditional retail, ecommerce and direct marketing began at Saks Fifth Avenue as she launched the first luxury brands online with Saks’ 1.0 ecommerce site in 1996. After being told the “Saks customer will never shop online”, Allison joined her first startup, Netgrocer.com, in 1997 and has been launching and growing startups ever since.
Over the years, Allison has held many marketing executive (VP Marketing and Consultant) leadership roles and has been responsible for all aspects of building, marketing, branding, optimizing and scaling over a dozen early-stage ecommerce businesses, targeting consumers at the national, global and local levels.
Allison’s ecommerce business model expertise spans fixed price sites, auctions, a marketplace, private sale site to daily deal sites across many consumer retailing categories (some include: luxury fashion, apparel, cosmetic/fragrances, luxury home goods, consigned luxury watches, jewelry, vintage, spa/travel, gourmet foods, groceries, daily deals, loyalty programs) and consumer segments targeting moms/parents, luxury buyers and value shoppers.
After weathering the ups and downs of the digital industry, seeing successes and failures and being exposed to so many different business models and concepts, Allison’s learned what it takes to succeed and applies that knowledge to the businesses she works with.
Through her innovative business and marketing strategy, best practice implementation, business and product development and cost-effective customer acquisition and retention marketing experience, Allison consistently
- creates shareholder value
- generates millions in revenue
- grows sizeable and loyal customer databases
- builds brand awareness for startups
- maximizes multi-million dollar budgets
- identifies additional revenue streams
- develops user-friendly and optimized websites
If you’d like a free consultation to see how Allison can provide value to your company, please contact her.